Check 8 reasons why a trademark might not be registrable and how to avoid them.

Māori words, images or any Māori-inspired elements in a trademark must be used appropriately. They undergo a special evaluation process to ensure that they don’t cause offence. Learn more about this process and why it is required.

A list of 5 ways to carry out a trademark name search to check that your intended trademark is not already in use or confusingly similar to another brand.

Trademarks are not registered instantly after submitting an application. Learn more about the process and the time frames you can expect your trademark application to follow before being registered by the IP Office.

There is a difference between trademarks and business names and it’s important to understand the differences between the two when you’re thinking about protecting your brand. Learn how to get a trademark business name to protect your brand.

Choosing a business name is the first step to building your brand. It’s important to choose your name carefully so that you can successfully register it as both a business name and a trademark.

Like an artist’s signature on a painting, or a monogram on a wax seal, a trademark was historically an identifying mark that would help consumers to identify the producer of a product.

The trademark definition allows for a personal name to be registered as a trademark. Find out how to trademark a name.

When should you use the registered trademark symbol ® and when should you use ™? What's the difference and why is it important?

Here are some of the most common trademark objections that the Trademark Office might raise in response to a trademark application.