How much does it cost to trademark a business name
Did you know that a trademark registration can last forever? A trademark registration protects your brand for an initial period of ten years, but can be renewed for successive periods of ten years - indefinitely.
To check what it costs, you can view our current pricing page, but before you do, take a look at what you’re getting when you trademark your business name.
Trademarking your business name is a 10+ year investment
When you consider the question, “how much does it cost to register a trademark,” also consider that the initial application fee is a ten-year investment in what could potentially become your business’s most valuable asset. As your business grows in time, and your reputation grows, the value of this asset could appreciate significantly.
By trademarking your business name, you secure powerful, countrywide exclusivity to use your brand for the products and services it covers in New Zealand and in any other countries in which you have a trademark registrations.
Our article about trademarking your business name outlines the benefits that your business can enjoy as a result of a trademark registration.
What is the cost if you DON’T register a trademark for your business name?
The best time to trademark your brand is now - before you regret not doing it.
Just like it’s too late to get theft insurance after a burglary, similarly you shouldn’t wait until it’s too late to protect your brand.
The cost of not securing trademark protection for your business name could be:
loss of sales
damage to your business’s reputation
rebranding costs
legal expenses
With a trademark registration, you have the right to display the registered trademark symbol ® which acts as a “Beware of the owner” sign and warns copycats to stay away!
How much does it cost to register a trademark using Trademarks Online?
The cost of applying for a New Zealand trademark in one category with Trademarks Online is $400.
One-off fee: $200 per trademark application.
Fee per class: $200 for each class included in the trademark application (includes all official fees).
*A class or category refers to the product category your goods or services fall in. For example, “socks” is in class 25, while “plumbing services” falls in class 37.
With our AI-powered, fully automated platform, you don’t have to be a legal specialist to select the right classes. When you type in the products and services relevant to your business, our system will generate the appropriate categories for you to click and select. Simple!
We won’t leave you on your own either...After you apply for your trademark, we’ll send you a receipt and then update you via email at each step of the process. We even help you sort out any technicalities which might arise along the way.
Fantastic platform to register for a trademark and great support if required.
Russel O’Hara, NFE Apparel
Don’t take a chance and leave your business vulnerable to copycats who want to piggyback off your success.
With Trademarks Online, you can apply for a trademark yourself. Our self-service platform empowers you to bypass the expensive lawyers and skip the red-tape of complicated logins. You can do this important task right away - apply for your trademark quickly in 4 easy steps.
